|
Question 3. How does the
GO MINI'S
business model work compared to our competitors?
Answer 3.
GO MINI'S
bases its business
strategy on the belief that its dealers prefer to utilize high quality
equipment, provide personalized service to their customers and have the
flexibility to run their own business, all without the burden of ongoing
royalty fees or interference from corporate headquarters.
Bill Norris founded
GO MINI'S convinced
that he could both improve on the PODS® concept and create a better
organization than a typical franchise. Bill tried the franchising route as a
franchisor in his early business life and found them to have significant
restrictions, fees and quotas that stifled entrepreneurship. Bill prefers
that each dealer truly be an owner/operator, not someone working for the
profit of the franchisor. That is why
GO MINI'S has no
royalty fees, no on-going sales quotas and no elaborate contract to sign.
Here is a brief chart showing
how GO MINI'S
compares directly with many of our top competitors.
|
GO MINI'S vs. Franchises |
GO MINI'S |
Franchise |
| Application fee |
No |
Yes |
| Local phone number for local moves |
Yes |
No |
| Container roof is pitched for run off
|
Yes
|
No |
| Containers come in four sizes: 8’, 12',
16', 20' |
Yes |
No |
| Special apparatus needed for delivery
system |
No
|
Yes |
| Training provided |
Yes
|
Yes
|
|
Royalty
fees |
No |
Yes |
| Owner/Operator sets rental fees
|
Yes |
No |
| Owner/Operator sets advertising budget
|
Yes
|
No |
| Warehouse needed to operate business
|
No |
Yes |
| Simple contract (less then 15 Pages)
|
Yes
|
No |
| Marketing and Operations Guide provided |
Yes |
Yes |
| Ongoing consultation |
Yes |
Yes |
| Financing available |
Yes
|
Yes
|
| Over 200 territory locations |
Yes
|
No |
| Ability to speak directly to owner/founder
|
Yes
|
No |
| 
